Common Mistakes to Avoid When Hiring an Ecommerce SEO Expert
In today’s highly competitive digital landscape, having a strong online presence is crucial for the success of any ecommerce business. A key component of this online presence is search engine optimization (SEO). Hiring an ecommerce SEO expert can greatly improve your website’s visibility in search engine results and drive organic traffic to your online store. However, finding the right SEO expert can be a daunting task, and making mistakes in the hiring process can have significant consequences. To ensure you make a sound decision, we’ve compiled a list of common mistakes to avoid when hiring an ecommerce SEO expert.
1. Focusing solely on cost:
While it’s important to consider your budget when hiring an SEO expert, focusing solely on cost can lead to disappointment in the long run. SEO requires continuous effort and expertise, and high-quality services come at a price. Beware of extremely low-cost options, as they may indicate lack of experience or the use of outdated and ineffective techniques. Remember, investing in a reputable and experienced SEO expert will yield long-term benefits and a higher return on investment.
2. Not checking their track record:
Before hiring an ecommerce SEO expert, it’s essential to thoroughly evaluate their track record and success in delivering results. Ask for case studies or portfolios that demonstrate their ability to improve search rankings, increase organic traffic, and drive conversions. Additionally, read client testimonials or reach out to their previous clients to gain insights into their experiences and the outcomes they achieved. This will help you gauge the potential of the SEO expert in meeting your business goals.
3. Overlooking technical expertise:
Ecommerce websites can be complex, requiring technical optimization to ensure search engines can properly index and rank your pages. When hiring an SEO expert for your ecommerce site, it’s crucial to ensure they have the necessary technical expertise to handle the unique challenges of ecommerce SEO. Assess their knowledge of topics like website speed optimization, mobile optimization, structured data, and canonicalization. A well-rounded SEO expert should possess both on-page optimization capabilities and technical knowledge.
4. Failing to clarify their strategy:
A reputable SEO expert should be able to articulate their strategy for your ecommerce website clearly. They should provide a detailed plan outlining their approach to keyword research, on-page optimization, link building, content creation, and technical improvements. Beware of experts who provide vague or generic responses. A well-defined strategy will not only optimize your website but also align with your business goals and target audience.
5. Ignoring communication and reporting:
Effective communication is paramount for a successful partnership with an ecommerce SEO expert. Ensure that the expert you hire is responsive and has clear channels of communication in place. Regular updates and reports on the progress of your SEO campaign should be a standard practice. Transparent reporting enables you to track the impact of their efforts and allows for adjustments when necessary. Without consistent communication and reporting, it can be challenging to hold the SEO expert accountable for their work.
6. Disregarding industry awareness:
The field of SEO is constantly evolving, with search engines regularly updating their algorithms and ranking factors. Hiring an ecommerce SEO expert who lacks knowledge of the latest industry trends and best practices can hinder your website’s performance in search engine rankings. Inquire about their commitment to staying updated and their methods for continuous education and professional development. A well-informed SEO expert will ensure your website is equipped to adapt to algorithm changes and maintain its visibility.
In conclusion, hiring an ecommerce SEO expert is a vital decision for your business’s online success. By avoiding the common mistakes discussed above, you can increase your chances of finding an experienced and effective SEO expert who will help improve your website’s visibility, drive organic traffic, and ultimately boost your ecommerce sales. Remember, investing time and effort in finding the right SEO expert is an investment in the future growth and profitability of your online business.