8 Essential Tools for Conducting Ecommerce Keyword Research


Ecommerce keyword research plays a crucial role in the success of any online business. By identifying and targeting the right keywords, businesses can drive organic traffic to their websites and increase their chances of converting visitors into customers. However, conducting keyword research can be a time-consuming and daunting task without the right tools. In this article, we will explore eight essential tools that can streamline and optimize your ecommerce keyword research process.

1. Google Keyword Planner:
Google Keyword Planner is a popular tool for ecommerce keyword research. It allows you to find keywords related to your products or services and provides insights into their search volume, competition, and cost per click. By leveraging this powerful tool, you can uncover high-volume and low-competition keywords that can give your ecommerce website a competitive edge.

2. SEMrush:
SEMrush is a comprehensive SEO tool that provides a range of features for keyword research. With this tool, you can analyze keyword difficulty, search volume, and trends. SEMrush also helps identify your competitors’ top-performing keywords, allowing you to craft a more effective SEO strategy for your ecommerce business.

3. Ahrefs:
Ahrefs is another versatile SEO tool that offers advanced keyword research capabilities. Its Keyword Explorer feature provides accurate keyword difficulty scores, search volume estimates, and click-through rates. Ahrefs also offers competitor analysis, helping you identify their top-ranking keywords, and content gap analysis, which showcases keywords your competitors are ranking for but you are not.

4. Moz Keyword Explorer:
Moz Keyword Explorer is a reliable tool that simplifies keyword research for ecommerce websites. It offers useful metrics like search volume, organic CTR, and keyword difficulty. Moz also provides additional insights, such as related keywords and SERP analysis, to help you optimize your ecommerce website’s visibility.

5. Ubersuggest:
Ubersuggest is a free keyword research tool that offers a wide range of invaluable features. It provides search volume, CPC data, and keyword difficulty scores. Ubersuggest’s unique feature is the ability to generate keyword ideas by scraping Google’s autosuggest results. This can be a goldmine for uncovering long-tail keywords that have significant search volume.

6. Answer the Public:
Answer the Public is an excellent tool for ecommerce businesses aiming to optimize their content for long-tail keywords. It generates visualizations of search queries related to a given keyword and organizes them according to questions, prepositions, comparisons, and more. By utilizing this tool, you can identify commonly asked questions and create content that answers them, thus improving your website’s visibility in search results.

7. Google Trends:
Google Trends offers valuable insights on how search volume has evolved over time for specific keywords. By utilizing this tool, you can identify seasonal trends, understand changes in consumer behavior, and adjust your ecommerce keyword strategy accordingly. Google Trends is particularly useful when launching new products or targeting specific geographic regions.

8. Keywordtool.io:
Keywordtool.io is a powerful tool for generating keyword suggestions across various platforms. In addition to Google search, it provides keyword ideas for other platforms such as YouTube, Amazon, Bing, and more. This makes it essential for ecommerce businesses looking to expand their reach beyond traditional search engines.

In conclusion, conducting ecommerce keyword research is an essential step in maximizing organic traffic and improving conversions. By utilizing the right tools, such as Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, Ubersuggest, Answer the Public, Google Trends, and Keywordtool.io, ecommerce businesses can gain crucial insights and stay ahead of the competition. With these tools in your arsenal, optimizing your website for the right keywords will become a more efficient and effective process, ultimately leading to increased revenue and business growth.