In today’s highly competitive ecommerce landscape, finding low competition keywords can be the key to success. By targeting these keywords, ecommerce businesses can improve their search engine rankings, increase organic traffic, and ultimately drive more sales. However, finding these elusive keywords requires a comprehensive strategy and a deep understanding of keyword research. In this article, we will explore some effective techniques to help ecommerce businesses find low competition keywords.
1. Start with a broad seed keyword:
To begin the keyword research process, start with a broad seed keyword that relates to your ecommerce business. For example, if your business sells fitness equipment, your seed keyword could be “exercise equipment”. Use keyword research tools like Google Keyword Planner, SEMrush, Ahrefs, or Moz’s Keyword Explorer to generate a list of related keywords.
2. Analyze keyword difficulty:
Once you have a list of keyword ideas, it’s crucial to assess their competition levels. Keyword difficulty is a metric that indicates how hard it is to rank for a specific keyword. Several tools provide this metric, such as SEMrush, Moz, and Ahrefs. Aim for keywords with low to medium difficulty scores, as these indicate less competition and better chances of ranking.
3. Examine search volume and relevance:
While finding low competition keywords is important, it’s crucial to balance that with search volume and relevance. Look for keywords that have a reasonable search volume, preferably over 100 searches per month. Additionally, ensure the keywords are highly relevant to your ecommerce business to attract the right audience.
4. Analyze competitor keywords:
Analyzing the keywords your competitors are targeting can provide valuable insights. Identify your competitors in the ecommerce space and use tools like SEMrush to gather data on the keywords they rank for. Look for keywords that have a good search volume and are relevant to your business but have weaker competition. These can serve as a great starting point for your keyword strategy.
5. Leverage long-tail keywords:
While broad keywords may have high search volume, they also tend to have more competition. Long-tail keywords, on the other hand, are more specific and have lower search volume but generally less competition. Targeting these longer and more specific keyword phrases allows you to capture highly relevant traffic and improve your chances of ranking higher in search results.
6. Utilize niche-specific and local keywords:
Another effective strategy is to focus on niche-specific and local keywords. By targeting more specific keywords that relate to your niche or specific location, you can tap into a smaller, more focused audience with less competition. This strategy not only improves your chances of ranking but also attracts highly qualified leads who are more likely to convert into customers.
7. Monitor trends and seasonality:
Ecommerce businesses can benefit by staying on top of industry trends and seasonal fluctuations. By monitoring search trends, you can identify emerging keywords with low competition. Similarly, identifying keywords that experience seasonal spikes can provide opportunities to target low competition keywords during off-peak seasons.
In conclusion, finding low competition keywords for ecommerce businesses requires a strategic approach and a comprehensive understanding of keyword research. By starting with a broad seed keyword, analyzing keyword difficulty, considering search volume and relevance, examining competitor keywords, leveraging long-tail and niche-specific keywords, and monitoring trends and seasonality, ecommerce businesses can uncover valuable low competition keywords that can significantly improve their search engine rankings and drive more targeted traffic to their online stores.
